Posts

Showing posts from 2017

How To Reduce Churn? | Fighting Churn and Building Loyalty [Part 3]

Image
How to Reduce churn? Is it possible to reverse the effects of the churn phenomena? Many questions can be asked about this issue, and many experts do an amazing job in fighting churn and turning any angry customer into a happy and satisfied one. In this part of the series "Fighting Churn and Building Loyalty, we will talk about some practical ways for reducing the churn rate. This is not the only recipe for success but I will go a long way into saving customers that will potentially leave you for a competitor. Analyze ! This can seem very obvious. Any company needs to find out the main reason (or reasons) making its customers leave. The easiest way to get some "on the surface" information is simple: Talk to the customers! Call your customers. No emails or anonymous surveys. This personal touch will demonstrate how much you care about them and it will give a personal and caring touch to the "soulless” Business-Client rela...

Customer Segmentation: Revealing the mystery

Image
Every company has a different product and provides a different service to a particular set of customers. Customers pick a company for a particular reason: convenient prices, better product or service quality, brand name and reputation, more benefits and advantages…etc. These customers can be of different types and natures some are individuals, companies, governments or various types of organizations but the reasons of choosing their service provider or the product they are willing to buy can vary from customer to customer.

Why Customers Leave You? | Fighting Churn and Building Loyalty [Part 2]

Image
Why Customers Leave You? We started this series with the first part, to talk about churn and the current status of this phenomena worldwide in thirst part of this series " Fighting Churn and Building Loyalty [Part 1] " . In an intensely competitive market, customers receive multiple incentives to change their telecom provider and encounter multiple disincentives to stay. There are many reasons to leave a provider but there might be just one single reason to stay. Good Customer service, Loyalty and attachment to the Brand and great experience are some of the main reasons for customers to stay on Leaving the current provider is not always a final decision. It is not always the end of the relationship, there are multiple ways a telco company can save these dissatisfied customer, even one day before they decide to leave. We will talk about these final-steps to saving customer in the next part of this series . Let's start by some of the main reasons a teleco...

What is Churn? | Fighting Churn and Building Loyalty [Part 1]

Image
In this series of posts, we will talk about a very important economic and technological field of our global economy. A field that has entered every house and its services has been irreplaceable in our daily lives, just like water and food:  it is the telecommunication sector. Part 1: Context of Churn in Telco Companies.[This part] Part 2: Reasons Of Churn. Part 3: How to Fight and Reduce Churn. Part 4: How to Build Customer Loyalty. This field has been the driver of innovation, technological advancements and it has set the trend of how people go about their daily lives for the past 10 to 15 years. It is known that telecommunication industry is one of the fastest and most profitable industries in the world. Most of the 7 billion humans on our planet (as much as  90% of the world population according to some studies) have access to the basic telecom services, and enjoy the benefits of communication and internet at a speed that is getting faster and faster every day. ...

Proud to be a STATISTICIAN !

Image
I am one of those people who take pride in what they do! Doing things no one expects me to do, accomplishing very hard challenges, raising the bar so high! I MAKE NUMBERS TALK! I can do magic! I have never been more proud of the things that I have learnt and the things I do! I love MATH, I really do I also Love computer Science, and programming.. Being a statistician is the ultimate adventure.. where you can go everywhere you want, work on any project you like, and impress people with the untold stories of their data.. But to top it all up, I love to mix all of that with a lot of love for real world challenges ! Damn it! Im a ROCK STAR! STATISTICIAN and Proud! Wajdi Ben Saad

Linkin Park: Analyzing the causes of death of Rock band members

Image
Being a part of the Y generation, I grew up listening to various types and genres of music, from Rap to RnB, to Rock and electronic music. I was personally choked to hear about the death of the lead singer of the Linkin Park band. Their music was and still is popular until today. The news was as choking to me as to anyone else who knew that band. After knowing about the news, I had a discussion about this tragedy , and a question popped up about the fact that rock band members mostly die of suicide or drug over-dose. I wasn't really sure that this information is true, so I really couldn't have a real argument to say that it is maybe (or not ) the most commun reason of death for Rock stars. And since I love playing with data, I decided to fact-check the hypothesis stating that:  "The most commun cause of death among rock band members is suicide" . To start, we have to get  some data! and since there is no available data-set to analyse , I had to be creativ...

Capitaliser sur la "Richesse" de vos données [Partie 1/4]

Image
Les technologies de Big Data, de l'analyse de données et des modèles prédictifs sont devenues maintenant les "must-have" de toutes les entreprises dans le monde. Les CEO et directeurs observent avec admiration comment Google, Facebook, Airbnb et d'autres sociétés sont entrain de révolutionner leur domaines avec les algorithmes d'intelligence artificielle ,de machine learning et du "Deep Learning".

Economie Tunisienne: Etat des lieux

Image
Introduction la Tunisie vivait une situation économique très difficile depuis une période de 5 ans,  chaque fois qu’on croit toucher le fond, les choses empirent davantage. Un dinar en chute libre, des exportations en recul et des investissements qui n'avancent plus : c'est le constat global établi depuis 2011. Nous allons essayer dans cet article de détailler quelques chiffres clés afin de donner une image plus consistante et plus claire sur l’état des lieux de l'économie Tunisienne.

5 priorités pour le prochain gouvernement

Image
La Tunisie avait toujours le label du "petit" pays, avec peu de ressources et de moyens. Ce label était une sorte d'excuse ou d'argument pour justifier la lenteur du développement du pays et les difficultés rencontrées lors de la mise en place des programmes d'amélioration dans tous les secteurs. Mais ce n'est pas VRAI, la Tunisie n'est pas un petit pays, sa superficie est supérieure à ces pays : Autriche, Émirats arabes unis, Irlande ,Denmark, Pays-Bas, Suisse, Kuwait.. Nous avons plus de ressources humaines que ces pays: Belgique, Autriche, Suisse,Émirats arabes unis, Finlande,Norvège,Luxembourg..