How To Reduce Churn? | Fighting Churn and Building Loyalty [Part 3]
How to Reduce churn? Is it possible to reverse the effects of the churn phenomena? Many questions can be asked about this issue, and many experts do an amazing job in fighting churn and turning any angry customer into a happy and satisfied one. In this part of the series "Fighting Churn and Building Loyalty, we will talk about some practical ways for reducing the churn rate. This is not the only recipe for success but I will go a long way into saving customers that will potentially leave you for a competitor. Analyze ! This can seem very obvious. Any company needs to find out the main reason (or reasons) making its customers leave. The easiest way to get some "on the surface" information is simple: Talk to the customers! Call your customers. No emails or anonymous surveys. This personal touch will demonstrate how much you care about them and it will give a personal and caring touch to the "soulless” Business-Client rela...